Dutch banking giant Rabobank put out a report today noting that demand for olive oil from emerging markets like Brazil and China has risen 13 percent since 2007—a possible boon for beleaguered countries like Greece, which produce a ton of it but which have already, er, saturated their own markets.
While pointing out that the worldwide market grew by only 3 percent between 2008 and 2012, the report adds that China alone slurped up 45,000 tons of the stuff in 2012. With a sexy international marketing campaign, the report suggests (OK, it didn’t actually say it like that), that could mean big opportunities for countries that could really use some good news right now.
