Brian Wansink, the director of Cornell University's Food and Brand Lab, is a world-renowned and widely published expert in the field of consumer behavior.
The National Oceanic and Atmospheric Administration's National Weather Service employs a social scientist whose job it is to interpret how people interpret her employer's forecasts.
A fascinating back-and-forth is going on between Time magazine’s Jeffrey Kluger and Real Clear Science editor Alex Berezow on the highly charged issue of whether we really have anything to fear, in terms of disease, from those Central American immigrant children making their way to the American border.