Kyle Chayka

The ALS Association has raised nearly $100 million over the past month, 50 times what it raised in the same period last year. How will that money be spent, and how can non-profit executives make a windfall last?

As BuzzFeed puts another $50 million investment to use, some legacy media companies might be feeling left out. But BuzzFeed isn’t taking on journalism. It’s an entertainment, rather than news, company, because it knows stories are more compelling than scoops.

Despite advances in technology, we’re remarkably good at creating new forms of consumption, which lead to new work, and, in turn, new social hierarchies.

You’re so loyal to Starbucks—and the company knows it—that your daily serving of caffeine is already marked up beyond the reach of any fluctuations in supply.