Mike Traphagen is a public relations specialist for the Chumash Casino Resort in Santa Ynez, California. He was previously a copy editor and Web producer for Miller-McCune, the precursor to Pacific Standard.
An adaptation of an iconic Southern California freeway sign graces the cover of the premiere issue of Miller-McCune magazine. We used the image for our cover story regarding a European trade model that could help solve the U.S. immigration problem.
Pitchers preparing for the coming baseball season may benefit from borrowing a rake from a grounds crew and tamping down their practice mounds.
Scientist Lisa Haverty boasts Budweiser's mock wine and cheese party at the top of her list, which judges commercials on a cognitive scale.
Cognitive scientist Lisa Haverty has developed a method to test the effectiveness of TV ads that run during the Super Bowl, judging them by measuring viewers' brand recognition.