Mike Traphagen
Mike Traphagen is a public relations specialist for the Chumash Casino Resort in Santa Ynez, California. He was previously a copy editor and Web producer for Miller-McCune, the precursor to Pacific Standard.
Sign of the 'Times' … and 'Miller-McCune'
An adaptation of an iconic Southern California freeway sign graces the cover of the premiere issue of Miller-McCune magazine. We used the image for our cover story regarding a European trade model that could help solve the U.S. immigration problem.
Mounds of Trouble for Baseball Pitchers
Pitchers preparing for the coming baseball season may benefit from borrowing a rake from a grounds crew and tamping down their practice mounds.
Analysis of Super Bowl Ads
Scientist Lisa Haverty boasts Budweiser's mock wine and cheese party at the top of her list, which judges commercials on a cognitive scale.
Predicting Super Bowl Ad Winners
Cognitive scientist Lisa Haverty has developed a method to test the effectiveness of TV ads that run during the Super Bowl, judging them by measuring viewers' brand recognition.