Mike Traphagen, Author at Pacific Standard

Home Archives for Mike Traphagen

Cars on the freeway in Menifee, California.

Social Justice

Sign of the ‘Times’ … and ‘Miller-McCune’

An adaptation of an iconic Southern California freeway sign graces the cover of the premiere issue of Miller-McCune magazine. We used the image for our cover story regarding a European trade model that could help solve the U.S. immigration problem.

Mike Traphagen

Economics

Baseball’s Best Teams Are …

On paper, there are many quality suitors for Major League Baseball’s top prize, but two teams have no…

Mike Traphagen

Economics

Mounds of Trouble for Baseball Pitchers

Pitchers preparing for the coming baseball season may benefit from borrowing a rake from a grounds crew and tamping down their practice mounds.

Mike Traphagen

Economics

Analysis of Super Bowl Ads

Scientist Lisa Haverty boasts Budweiser's mock wine and cheese party at the top of her list, which judges commercials on a cognitive scale.

Mike Traphagen

Economics

Predicting Super Bowl Ad Winners

Cognitive scientist Lisa Haverty has developed a method to test the effectiveness of TV ads that run during the Super Bowl, judging them by measuring viewers' brand recognition.

Mike Traphagen