Why Do We Watch the Same Movies Over and Over Again?
The mere-exposure effect, the reminiscence bump, and problem-solving: a look at the science of re-consumption.
The Elusive Definition of a ‘Dive Bar’
Norms change, laws are repealed or added, and patron demographics shift, but somewhere, the true dive remains.
The Strange Effects of Free Stuff
How the allure of free tricks your mind into accepting irrational options.
When Does a Medium Die?
Despite what hipsters might have you believe, vinyl records and cassette tapes aren't making a comeback. The market has changed media too irrevocably for that.
Will California Ever Fall Into the Ocean?
Probably not, but the history behind that rumor is fascinating.
