In a culture that increasingly valorizes start-ups and social entrepreneurship, and an economy that keeps ordinary people always on the lookout for the next gig, it makes sense that multi-level marketing firms have found a warm reception. But how different are they from their predecessors—and how are they the same?
Every day, phones are ringing in homes across the country. Maybe yours. On the line: organized teams of con artists trying to bilk you out of thousands of dollars by impersonating your loved ones. One especially lucrative scam targets the supposedly vulnerable demographic of grandparents. A journalist and grandmother sets out to discover who's calling—and the real reason why the "grandparent scam" works so damn well.
The ALS Association has raised nearly $100 million over the past month, 50 times what it raised in the same period last year. How will that money be spent, and how can non-profit executives make a windfall last?