“COP16 [in Cancun] changed my life. Of course I was aware of climate change problems before then, but my depth of knowledge increased so much that I realized we could not ignore the problems. It needed to be a priority.”
Objects That Matter: The Knockoff-Inspired Designer Good
Awareness that a brand is widely counterfeited can make shoppers more willing to pay for the real thing, a 2012 study found.
