In the past, Pacific Standard has worked alongside a number of non-profit and academic groups on everything from content-sharing partnerships, syndication and distribution, and other editorial efforts; events, discussions, and symposiums both large and small; and brand promotion efforts.
With an editorial staff that's primarily focusing its time and creative energy on the production of our award-winning, dynamic daily website with affiliated social media and email newsletter extensions, it's critical that partnerships with other organizations meet a few key benchmarks, outlined below.
We have developed these guidelines—rules, requirements, and commitments that every potential Pacific Standard partner must be able to satisfy before any formal conversation begins—in an effort to save both our time and that of all interested organizations. We are committed to limiting our number of media partners in order to ensure that all projects are focused on the greater good and can reliably produce economic and social benefits for all parties involved.
- Strong Mission Alignment: Pacific Standard is dedicated to combining social and behavioral science research with ambitious narrative storytelling to report on issues concerning social and environmental justice. In order to work with us in any capacity, the mission of your organization should directly concern these core subjects.
- Extraordinary Value Proposition: The return/s to Pacific Standard—most often in the form of increased exposure—must be considered roughly equal to that experienced by the partners looking to use our editorial content, staffers' expertise, and celebrated position. Potential partner organizations should outline, clearly and convincingly, specific deliverables that benefit the Pacific Standard brand.
Partner organizations must do the following: Expand our audience reach as a result of any content sharing agreement, raise awareness of our brand (i.e. Pacific Standard's name and content will receive mention at your conference or on your site), provide access to prominent subjects/sources or unpublished research, or direct funding toward a particular editorial project. If your organization believes it can achieve one or more of these goals, it should provide a memo complete with a specific plan and accompanying audience or awareness metrics.
- Limits on Advocacy Organizations: As an independent, non-partisan journalism outlet, we do not collaborate with advocacy organizations on editorial content. Partnerships with advocacy organizations are strictly limited to event sponsorships (i.e. staff appearances as panelists and story reprints in exchange for distribution and brand awareness campaigns).
- Final Editorial Oversight: Pacific Standard reserves the right to make the final edits to any marketing or editorial content bearing its name or the names of its employees.
Types of Media Partnerships
We currently offer three different types of partnerships: Editorial, Academic, and Events.
- Editorial: Editorial partnerships are reserved for other journalism organizations. We work with our editorial partners on sharing staff resources to produce stories that matter, to share content, and to cross-promote on our various social media channels.
- Academic: Academic partnerships are reserved for research groups at elite universities. We give academics an editorial platform in exchange for content from researchers at the top of their fields and/or access to prominent subjects or unpublished research.
- Events: Event—or media—sponsorships are exchanges of audience and branding awareness for access to story reprints, staff/expert panelists, and/or advertising. This is the only partnership open to advocacy organizations.
Organizations looking to bring on Pacific Standard as a media partner for an event or events series should have appeal to our readers and/or provide some benefit or service to our community of subscribers. Events and programs should reinforce the Pacific Standard mission and must not be related to candidates for office or political organizations. Priority will be given to programs or events that include reciprocal benefits to Pacific Standard. Examples of benefits a non-profit group or organization could provide include: featuring our staff or sources; Pacific Standard presence at the event; logo placement in marketing efforts, printed collateral, and a dedicated link on your organization's digital platforms; on-site announcements or signage; and access to your subscriber or attendee lists.
In exchange, groups can receive exposure to Pacific Standard's core audience of socially aware, educated, and thoughtful readers in the form of traditional advertising or branded content, digital display advertising on PSmag.com and email newsletters, and/or targeted advertising or promotion through our active social media channels. Event or program sponsorships do not guarantee news coverage.
Pacific Standard has worked alongside a number of like-minded publications on everything including content-sharing partnerships, syndication, and social distribution. We are committed to limiting our number of overall media partners in order to ensure that all projects are focused on the greater good and can reliably benefit all parties involved. These guidelines concern our most frequent partnership arrangements.
Sharing Your Content With Our Audience
Sharing your content with Pacific Standard gives you an opportunity to reach the millions of highly educated, civically engaged readers who regularly visit our site. It also lends you affiliation with a National Magazine Award-winning brand that is widely known for public interest reporting, policy impact, and a fierce commitment to the public good.
Organizations looking to bring on Pacific Standard as a content partner should appeal to our readers and/or provide some benefit or service to our community of subscribers. Before beginning any formal conversation about syndication, we encourage potential Pacific Standard partners to look at a few guidelines we've developed, below. You can also review some of the most recent work we've syndicated from content partners here. We have a strong preference for partnering with publications that are producing work, regardless of the form or storytelling approach, similar to our own.
- Strong Mission Alignment: Pacific Standard is dedicated to combining social and behavioral science research with ambitious narrative storytelling to report on issues concerning social and environmental justice. In order to work with us in any capacity, the mission of your publication should directly concern these core subjects.
- Exposure for Both Parties: The return/s to Pacific Standard—most often in the form of increased online exposure—must be considered roughly equal to that experienced by the partners looking to use our editorial content. Partners publications should be able to outline, clearly, specific ways in which their syndicated content could interest Pacific Standard's online readers, in addition to our substantial and engages Twitter and Facebook communities.
- Limits on Advocacy Organizations: As an independent, non-partisan journalism outlet, we do not collaborate with advocacy organizations on editorial content. Partnerships with advocacy organizations are strictly limited to event sponsorships (i.e. staff appearances as panelists and story reprints in exchange for brand awareness campaigns). For more information, please see our Media Partnerships guide.
Sharing Our Content With Your Audience
Pacific Standard's content represents some of the nation's best public interest reporting and news analysis. Its stories have been honored with two National Magazine Awards (one for Public Service and one for Feature Photography), regularly shape major state and national policy discussions, and are produced by a team of professional journalists fiercely committed to accurate storytelling and the public good.
Content partner publications have the ability to syndicate content from our site after gaining permission to do so ahead of time. (You can also license our work through the Copyright Clearance Center or other pre-approved licensing agencies.) When syndicating content, publishers must adhere to the following editorial guidelines for posting:
- Pacific Standard reserves the right to make the final edits to any marketing or editorial content bearing its name or the names of its employees.
- All syndicated posts must credit the original author of the story in their byline and visibly include the following language, including all links:
"This story [link to story] originally appeared as "<original story headline>" on Pacific Standard, an editorial partner site. Subscribe to Pacific Standard's premium program or follow it Twitter to support journalism in the public interest."
- Content partners may alter headlines and other display copy based on differences in their style guide, but all in-post links must remain intact. They may not edit any other text, except to reflect relative changes in time, location, and editorial style.
- Content partners may not use in-post photography, art, or other graphics unless stipulated otherwise—though they may illustrate syndicated content with their own art. While we retain the rights to syndicate and distribute all original Pacific Standard editorial, our relationships with most photo agencies and artists do not allow the same.
- Content partners may not sell Pacific Standard material separately or syndicate it elsewhere.
- Content partners may translate syndicated stories for non-English readers after approval from Pacific Standard.
- Before syndicating any content (individual or in batches), content partners must seek and receive explicit permission from Pacific Standard. After acquiring permission, editorial partners will receive a unique and invisible tracking code that they will need to embed in each of their syndicated article pages.
In addition to content-sharing and editorial partnerships, Pacific Standard is also interested in building social partnerships that will help grow both our social media following and that of any interested publication. These partnerships are set up on a case-by-case basis and exist primarily on Facebook and Twitter, our two preferred social platforms. What follows are a few guidelines for publications interested in partnering with Pacific Standard on social media. Note: We periodically evaluate and update our social partnership relationships based on the reach each brings to original Pacific Standard content.
- Most social partner publications must have a demonstrated following that is similar in size to that of Pacific Standard's.
- Publishers may alter suggested social copy for tonal consistency, but they must always credit the original publication when posting content on Twitter (@PacificStand) and Facebook (Pacific Standard), unless retweeting.
- All images that do not auto-populate via Pacific Standard's direct link must come from the partner publication's own archive or licensing arrangements.
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