Career Barbie and the Sexualization of Little Girls - Pacific Standard

Career Barbie and the Sexualization of Little Girls

Perhaps the most shocking takeaway from the recent study that found playing with Barbies may seriously limit a girl's view of what occupations are open to her is, in a world where we're surrounded by media, how quickly one doll can have a measurable impact.
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Barbie fashion. (Photo: Freddycat1/Flickr)

Barbie fashion. (Photo: Freddycat1/Flickr)

Like a lot of moms, I faced the Barbie dilemma when my daughter was younger. Ultimately I figured a little bit of Barbie would sate her appetite (and stop the nagging) without doing too much harm. Like a vaccination, or homeopathic inoculation against the Big Bad. I told myself my daughter didn’t use her dolls for fashion play anyway: Her Barbie “funeral,” for instance, was a tour de force of childhood imagination. I told myself I only got her “good” Barbies: ethnic Barbies, Wonder Woman Barbie, Cleopatra Barbie. Now that she’s 10 and long ago gave the dolls away (or “mummified” them and buried them in the back yard in a “time capsule”), I can’t say whether they’ll have any latent impact on her body image or self-perception. It would seem ludicrous, at any rate, to try to pinpoint the impact of one toy.

But now, according to a recent study, it turns out that playing with Barbie, even career Barbie, may indeed limit girls’ perception of their own future choices. Psychologists randomly assigned girls ages four to seven to play with one of three dolls. Two were Barbies: a fashion Barbie (in a dress and high heels); and a “career” Barbie with a doctor’s coat and stethoscope.

The third, “control” doll was a Mrs. Potato Head, who, although she comes with fashion accessories such as a purse and shoes, doesn’t have Barbie’s sexualized (and totally unrealistic) curves.

So, after just a few minutes of play, the girls were asked if they could do any of 10 occupations when they grew up. They were also asked if boys could do those jobs. Half of the careers, according to the authors, were male-dominated and half were female dominated. The results:

Girls who played with Barbie thought they could do fewer jobs than boys could do. But girls who played with Mrs. Potato Head reported nearly the same number of possible careers for themselves and for boys.

More to the point:

There was no difference in results between girls who played with a Barbie wearing a dress and the career-focused, doctor version of the doll.

Obviously, the study is not definitive. Obviously, one doll isn’t going to make the critical difference in a young woman’s life. Still, it’s interesting that it doesn’t matter whether the girls played with fashion Barbie or doctor Barbie, the doll had the same effect and in only a few minutes.

That reminded me of a study in which college women enrolled in an advanced calculus class were asked to watch a series of four, 30-second TV commercials. The first group watched four neutral ads. The second group watched two neutral ads and two depicting stereotypes about women (a girl enraptured by acne medicine; a woman drooling over a brownie mix). Afterward they completed a survey and—bing!—the group who’d seen the stereotyped ads expressed less interest in math- and science-related careers than classmates who had watched only the neutral ones. Let me repeat: The effect was demonstrable after watching two ads.

And guess who performed better on a math test, co-eds who took it after being asked to try on a bathing suit or those who had been asked to try on a sweater? (Hint: the latter group; interestingly, male students showed no such disparity.)

Now think about the culture girls are exposed to over and over and over and over and over, whether in toys or movies or TV or music videos, in which regardless of what else you are—smart, athletic, kind, even feminist, even old—you must be “hot.” Perhaps, then, the issue is not “well, one doll can’t have that much of an impact,” so much as “if playing with one doll for a few minutes has that much impact what is the effect of the tsunami of sexualization that girls confront every day, year after year?”

This post originally appeared on Sociological Images, a Pacific Standard partner site.

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