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Olympics Popular, But No World Cup

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Sure, the Olympics opening ceremonies draw a huge audience. A record 1.4 billion tuned in to see the spectacle in Beijing in 2008. But when it comes to fans watching actual sporting events, the Olympics pulls a bronze medal at best. Sound the vuvuzelas for the gold: Viewers of the 2010 World Cup football, er, soccer, match in South Africa numbered 2.2 billion.