Why Are So Many People in the South Watching Gay Porn Online?

According to data released by PornHub, 5.6 percent of porn users in Mississippi seek out gay porn, compared to 2.8 percent in North Dakota.

On average, gay porn is more heavily consumed in states where same-sex marriage is legal than in states where it’s illegal, but every single state in the South has a gay porn use that exceeds the average in states with same-sex marriage.

For me, this raises questions about what’s driving sentiment against same-sex marriage and porn use and if and why it’s related. I can think of at least three theories:

1. There is the (barely) repressed homosexuality theory, of course. This is the idea that some people express homophobic attitudes because they fear being non-heterosexual themselves. So, out of fear of exposure, or fear of their own feelings, they are vocally anti-LGBT rights. There’s data that backs this up in at least some cases.
2. Another possibility is that both homosexual inclinations and anti-gay hatred are high in Southern states, but not in the same people. This is one version of the contact hypothesis: the presence and visibility of gay, lesbian, and bisexual people threatens the norm of heterosexuality, increasing opposition. This is consistent with data showing, for example, that white racial resentment is higher in counties with larger populations of black folk.
3. Or, it may be that politicians in Southern states stoke anti-gay attitudes in order to win elections. They may be doing so as a simple strategy. Or, it may be part of that notorious “culture war,” a politics that supposedly distracts poor and working class people from their own economic interests by getting them to focus on so-called social issues like abortion and same-sex marriage.

As fun as it is to snicker at the fact that the part of the country that claims a moral high ground on homosexuality is over-represented in pursuing it (at least digitally), there’s also probably some pretty interesting social/psychology sociology here.

This post originally appeared on Sociological Images, a Pacific Standard partner site, as “Southern States Lead Nation in Consumption of Gay Porn, But Why?”