Advertisers

Sometimes, the best stuff shocks its audience, but brands are still figuring out the smartest way to navigate the scrum of the viral age.

• By Rick Paulas

When a cartoon character gazes into our eyes from a cereal box, it increases our trust in the brand and our connection with it.

• By John Upton

Answers to some of your questions about how the NSA and its British counterpart have been scouring smartphone apps.

• By Julia Angwin & Jeff Larson