The Science Behind Banning Body-Shaming Advertising
Seeing thin models in media is bad for your psyche, and body-shaming is bad for brands’ reputations. By…
Browsing Tag
Advertising
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Environmentally Conscious Advertising Can Backfire
Even if they mean what they say, ads focused on sustainability can hurt a company’s reputation, researchers find.…
What Makes a Good Internet Advertisement?
A targeted experience that doesn't feel like a product pitch.
Selfies Reveal the Pervasiveness of Gender Stereotypes
When it comes to images that portray young women in clichéd poses, advertisements have nothing on selfies.
Five Studies: The Political Power of Going Negative
The most negative advertisements can also be the most informative—and Twitter is empowering female candidates to be more aggressive.
The Political Power of a Negative Campaign
An early look at a Pacific Standard story that's currently only available to subscribers.
How to Cut Teens’ Desire for Cigarettes: Hide Them
Experiments in a convenience store laboratory suggest the influence of the "tobacco power wall."
What Is This World in Which Commercials Make You Cry?
And what does it have to do with the largest refugee crisis since World War II?
