Outing Advertisers: A Conversation With Reddit’s HailCorporate
Paul Hiebert talks to the moderators of the community that tries to keep the site's exchange free from marketers disguised as honest users.
Browsing Tag
Advertising
75 posts
Are Bloody Slasher Movies Good for Product Placement?
New research suggests handing the axe-murderer a Coca-Cola.
Women Are OK With Sex in Ads—If the Product Is Valuable
New research suggests women aren’t automatically opposed to sexual imagery in advertisements, but they do object when it is used to sell cheap products.
Why Do All Local TV Ads Look Like They Were Made in 1970?
We might carry around high-definition video cameras in our pockets, but quality television is still expensive.
Teach Me How to Brand
Paul Hiebert talks with the co-founder of the country's first Masters in Branding program.
For Men, Seeing Red Can Mean Paying More
New research finds male shoppers equate prices printed in red with bargains.
For Children, TV Commercials Are a Catalyst to Materialism
A new study from the Netherlands suggests kids' values are being shaped by their exposure to television advertising.
Your Granddaddy’s TiVo
Inventors have been trying to find a way to silence ads since way before Spotify, Pandora and Grooveshark
It’s 10 P.M. Do You Know What Your Avatar Is Doing?
The psychologist Jeremy Bailenson’s quest to prepare us for the coming virtual world
Better Super Bowl Makes for Better Ads
A lot of people say they watch the Super Bowl mostly for the ads. But it turns out a good game surrounding those ads makes them seem better.