Anti-Smoking Ads Can Be Counterproductive
Fear is effective. So is disgust. But combining them is too much — at least when it comes…
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Advertising
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ROCK STAR! (Brought to You by HUGE ADVERTISER!)
A Miller-McCune interview with Bethany Klein of the University of Leeds, who's researching the increasingly close relationship between pop music and Madison Avenue.
Songs and Ads: Ten Infamous Examples
Here's 10 examples of songs turned into ads, all influential, some successful.
Analysis of Super Bowl Ads
Scientist Lisa Haverty boasts Budweiser's mock wine and cheese party at the top of her list, which judges commercials on a cognitive scale.
Predicting Super Bowl Ad Winners
Cognitive scientist Lisa Haverty has developed a method to test the effectiveness of TV ads that run during the Super Bowl, judging them by measuring viewers' brand recognition.