Beauty Is, Mostly, in the Eye of the Beholder
A new analysis finds a few widely shared aesthetic preferences, and a whole lot of individual and cultural variation.
attractiveness
Attractive Students Get Higher Grades
New research finds the well-established beauty benefit applies to college courses.
That Pretty Face May Boost Your Memory
Never underestimate the motivational power of impressing a potential mate.
The Sad Cycle of Romantic Rejection
Sorry, guys: For women, being rebuffed by Dr. McDreamy doesn't make Mr. McAverage seem any more appealing.
Attractive Servers Get Bigger Tips
New research finds female restaurant patrons drive this disparity.
The 30 Top Thinkers Under 30: The Studier of Faces With a Few Tricks That Will Make You Look More Attractive
We canvassed the world of the social and behavioral sciences, looking for rising stars whose careers promise to make a lasting mark. We'll be profiling the top 30 throughout the month of April.
How to Exploit Male Sexual Competitiveness to Raise Money
If a man donates a disproportionate amount of money to an attractive woman, other men will likely follow suit.
Plastic Surgery Alters Perceptions of One's Personality
People who underwent facelifts and/or lower eyebrow surgery were more likely to be judged as having certain positive qualities.
Female Orgasms Aren't Just About Good Genes
A woman who thinks other women find her mate attractive is more likely to have an orgasm, research finds.
Men Reminded of their Unattractiveness Make Riskier Financial Decisions
Glancing at images of good-looking male models can mess with a man's mind—and wallet.
The Erotic Appeal of War Heroes
Forget Dr. McDreamy: McMedal of Honor Winner gets his pick of the ladies.
How to Design an Effective Plea for Donations
Two new studies suggest an image of a single needy child is most effective, so long as you avoid the temptation to go with the most photogenic victims.
Why Do Men Overestimate Their Own Level of Attractiveness?
You may consider yourself a 10 out of 10, but who you end up with might be a better measure of looks.
Do Hot People Have the Best Endurance?
A new study finds a correlation between good looks and achievement at the Tour de France.