Brands
What Is With All the Bad Corporate Tweets?
Burger King is depressed, Netflix is horny, and Chase is mocking its customers for being broke. Why?
There's a Name for Why We Love Reward Points
It's called medium maximization.
Despite Promises, Major Brands Continue to Obtain Palm Oil From Rainforest Destroyers
A new report from Greenpeace shows that brands and their suppliers are not abiding by their own pledges to only buy from sustainable producers of palm oil.
We Should Use Brands, Not Love Them
Your faceless microwave food corporation doesn't love you back.
When Crowdfunding Sites Host Killer Cop Campaigns
Platforms that bill themselves as revolutionary are learning what that really means.
Making Advertisements Splash in a Saturated World
Sometimes, the best stuff shocks its audience, but brands are still figuring out the smartest way to navigate the scrum of the viral age.
World’s Weird America: How Our Most Popular Products Are Seen Overseas
Why David Hasselhoff and Baywatch hit it big in Germany, Mister Donut took off in Japan, and the ritual of Slurpee-filling is so different in Taiwan than in your local 7-Eleven.