Two new studies suggest an image of a single needy child is most effective, so long as you avoid the temptation to go with the most photogenic victims.
Newly published research finds people give more generously to relief efforts following natural disasters, effectively penalizing the people caught up in man-made catastrophes.
New research finds Jewish-American families are more likely than those of other faiths to give to charities focusing on basic needs such as food and shelter.