Color

Are white characters featured in more dynamic ways in comic books than non-white characters?

Newly published experiments suggest it's all about the assumptions our brains use to filter out extraneous material.

A new viral video reminds us how awe-inspiring the color spectrum really is. That's something that researchers—and businesses—have long understood.

New research confirms that the color red sends a signal of sexual availability.

Hazelnut smells like brown, unless you’re Malaysian Chinese.

Trying to lose weight? The color of your crockery could make all the difference.

Up until the 1950s, pink was often considered a strong color and worn by both men and women.

In asking questions like “does the dish affect the dish?” researchers are serving mouthfuls of tasty factoids—which may help us eat better and lose weight.

The color of your pills matters. So does the color of your editing pen, of your hockey jersey, of your clothes...