Color
Lighten Up: Race, Gender, and Skin Color in Comic Books
Are white characters featured in more dynamic ways in comic books than non-white characters?
Science Explains Why You Saw the Dress as Blue or White
Newly published experiments suggest it's all about the assumptions our brains use to filter out extraneous material.
Just How Important Is Color?
A new viral video reminds us how awe-inspiring the color spectrum really is. That's something that researchers—and businesses—have long understood.
The Woman in Red Is Seen as a Threat by Other Women
New research confirms that the color red sends a signal of sexual availability.
Forget the Blue Plate Special: I'll Have the Red Plate Dieter's Meal
Trying to lose weight? The color of your crockery could make all the difference.
When Cowboys Wore Pink
Up until the 1950s, pink was often considered a strong color and worn by both men and women.
Cheese Tastes Saltier Eaten Off a Knife (and How That Might Make You Healthier)
In asking questions like “does the dish affect the dish?” researchers are serving mouthfuls of tasty factoids—which may help us eat better and lose weight.
The Spectrum of Color Response: Take Your Medicine
The color of your pills matters. So does the color of your editing pen, of your hockey jersey, of your clothes...