The Sex Appeal of Non-Conformity
New research finds following your own path is a turn-on to potential romantic partners of both sexes.
Conformity
Can Rebellion Breed Conformity?
Our quest to be different actually makes us all the same, a new analysis suggests.
Is America’s Personality Changing?
Revisiting Solomon Asch's famous conformity studies.
Dressing for Success Sometimes Means Defying the Norm
New research suggests non-traditional sartorial choices can signal autonomy and a high level of status.
Rethinking the Classic ‘Obedience’ Studies
Stanley Milgram's 1961 obedience experiments and the 1971 Stanford Prison Experiment are legendary. But new research adds new wrinkles to our understanding of allegiance and evil.
The Duet of Brain and Music
Two new studies of music and the brain give us insights into the mind of the improvising musician, and the conformist leanings of teenagers.