For Americans, Mobility Breeds Uniformity
Researchers argue the much-decried homogenization of America is, in part, a product of our residential mobility.
Browsing Tag
Consumer Behavior
24 posts
How to Bolster Your Willpower at the Supermarket
New research finds grocery shoppers who carry grocery baskets are more likely to purchase unhealthy food than those pushing a shopping cart.
Being Frugal May Be More Genetic Than Learned
If cheapskates are born and are not entirely the product of learned behavior, as a growing body of research suggests, policies to promote frugal living may do little good.
Magical Elixirs and Beneficial Bracelets
Surely wrapping a hologram around my wrist in a neoprene band has got to allow me to maximize my greatest potential.
Gratuity Examples on Receipts Net Bigger Tips
Dining customers tended to leave bigger tips when their bills spell out what 15 or 20 percent of their total amounts to.
Valentine Presents Cause Anxiety at the Gift Counter
Attachment theory helps explain why some people consider giving gifts to their romantic partners a pleasure, while others find it decidedly uncomfortable.
Generic Products Lower Users’ Self-Worth
New research finds using bargain-brand products may deflate your self-image.
Brand Loyalty: Like It Now, Love It Later
Researchers show why it's good that the elderly habitually stick to their favorite brands and how less ambitious shopping can make you a happier senior.
What Would Jesus Buy?
As retailers' "Black Friday" approaches, research shows that commerce and Christmas have a long history of coexistence, and the psychological effect may be generally positive.
Choosing a Mate, Selecting a Chair
A design researcher suggests people look for the same qualities in products as they do in their partners.