Greenwashing Goes Through the Wringer
Companies have had an open field when it comes to making assertions about how environmentally friendly their products are. Now the feds want a little more honesty in those claims.
Browsing Tag
Consumer Behavior
24 posts
Menstruation and the Mall
Women are more likely to engage in problematic shopping behaviors during certain times in their menstruation cycle, according to newly published research.
Billion-Dollar Underdogs
New research shows that consumers identify with and choose brands they see as the underdog.
Don’t Think Too Hard About That Next Big Purchase
Most of us put a lot of thought into making a major purchase, carefully considering the pros and cons of our various options before making a decision. New research suggests we're doing it all wrong.