Consumerism
The Ministers of Minimalism and the Allure of Owning Absolutely Nothing
How a small group of optimists is revolutionizing consumer choice.
What's the Worst Part of Christmas?
Thirty-three percent of people agree that it's the commercialism.
Apple’s Seductive Brand Promise: Cultural Capital and Social Mobility
On the most powerful aspect of the computer giant’s emotional branding strategy.
Sentimental Consumerism the Apple Way
In marketing and branding materials, the computer giant promises to strengthen your relationship with loved ones.
