A California Bill Would Let College Athletes Sign Endorsement Deals, in Spite of the NCAA
Female athletes stand to gain especially from the prospective passage of the legislation.
Endorsements
What's in an Endorsement?
Does an endorsement actually move votes? Or is it just a sign of other political support?
Quick Study: Nike Was Smart to Continue Endorsing Tiger Woods
Keeping an eye on the (very profitable) ball.
Gary Lineker Wants You to Eat Your Walkers Crisps
When it comes to advertising, celebrity endorsements mean more than you think.
