Academic Research Does Not Take Holidays Off
There is, in fact, a surprising amount of scholarship on the subject of Thanksgiving, a uniquely American celebration marked by rituals that lend themselves to a wide range of interpretations.
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Football
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Sad But True: We’re More Likely to Believe Bad News
Do you nod your head knowingly while reading the latest bleak economic figures, but respond skeptically to suggestions…
Analysis of Super Bowl Ads
Scientist Lisa Haverty boasts Budweiser's mock wine and cheese party at the top of her list, which judges commercials on a cognitive scale.
Predicting Super Bowl Ad Winners
Cognitive scientist Lisa Haverty has developed a method to test the effectiveness of TV ads that run during the Super Bowl, judging them by measuring viewers' brand recognition.