Donations to the American Red Cross Plummet
The charity had its worst fundraising year since at least 2000.
Fundraising
Need for Speedrunning
Gamers have found a way to get a younger generation excited about raising millions for charity. And they don’t even need to put down their controllers.
The Influence of a Few: There's Been a Rapid Rise in the Number of Super PACs Controlled by Single Donors
Super PACS that get nearly all of their money from one donor quadrupled their share of overall fundraising in 2014.
Don't Give in to Slacktivism, Donate to Nepal Relief Efforts Now
Research shows people are much less likely to give to disaster relief efforts long after a galvanizing "start" date.
How to Exploit Male Sexual Competitiveness to Raise Money
If a man donates a disproportionate amount of money to an attractive woman, other men will likely follow suit.
How to Convince Men to Help the Poor
New research finds the key to a successful fund-raising campaign is convincing them that their self-interest is aligned with your cause.
Why Do Scandals Destroy Some Politicians but Not Others?
We've seen some careers ended, and others accelerated. What does the research have to say about who is ruined by a scandal and who isn't?
What If We Just Got Rid of All the Money in Political Campaigns?
Three states have already put in place alternatives to standard fundraising practices, but what they've found might surprise you.