Generics
Brand-Name Drugs Increase Cost, but That May Be All They Do
As presidential candidates focus more on drug prices, new data from the website Iodine shows that generics scored highest among users in three popular drug categories.
Where's the Generic Insulin?
Researchers at the University of Toronto filed the first patent for insulin therapy 92 years ago. Today, there's still no lower-cost generic.
Why Conservatives Prefer Walmart to Trader Joe’s
New research finds conservatives tend to prefer name-brand products, and are less willing to purchase new or generic brands.
The Spectrum of Color Response: Take Your Medicine
The color of your pills matters. So does the color of your editing pen, of your hockey jersey, of your clothes...