Donald Trump and the Environmental Cost of Luxury Golf
“Brown Is the New Green”—unless you’ve got deep pockets.
Golf
Quick Study: Nike Was Smart to Continue Endorsing Tiger Woods
Keeping an eye on the (very profitable) ball.
Golf Club’s History Can Impact Your Putting Prowess
New research finds golfers who believed they were using a club once used by Ben Curtis sank more putts.
Celebrity Product Endorsements on the Brain
Brain-scan research suggests celebrity faces evoke specific happy memories, and those positive feelings rub off on the products they endorse.
Tiger's Public Apology Includes Buddhist Angle
Tiger’s Wood’s apology kabuki included the now de rigueur appeal to religious values — but not to the Christian ones Americans usually hear.
Golf of Ages
We look at studies analyzing the longevity of pro golfers' careers, health benefits for amateur players, environmental impact of the greens as well as sexism on the links.