New research finds that marketing messages that are inconsistent with our values can lead us to view a food product as less healthy.
New research finds that adopting an opponent's perspective on a charged issue can harden our original position.
In a small Australian study, conservative students reported higher levels of disgust, and more concern about "bodily integrity," than their left-leaning counterparts.
The popular social network offers partisans a way out of the echo chamber.
New research throws into question the belief that right-wingers tend to be happier than those on the left.
Two carefully couched studies parse how our political views impact the way we respond to scientific findings.
New research from Italy suggests the effect is independent of the ideology of one’s parents.
How you answer that question probably has a lot more to do with your ideology than your income.
Driven by a deep-seated need to belong, Americans are increasingly segregating themselves into ideological enclaves. You're from Liberalville, I'm from Conservative Corners.
Why do those who support universal health care almost always also desire a ban on assault weapons? Ideology is more than just the sum total of our own individual political beliefs. An ideology is, in some ways, like a coalition of ideas.
New research finds people on the political right are quicker to classify a racially ambiguous face as black.
There are still plenty of moderate congressional districts represented by officials who vote with their constituents in mind—but that could soon change.
New research finds people on both sides of the ideological divide caricature the other, but those on the far left are the most guilty.
According to new research, changing the way the issue of income inequality is framed moves conservatives closer to a liberal position.