The aphorism is so ingrained in us that, unable to trace back its history, we consider it a part of our collective subconscious, but a new class of company is pushing industrial attitudes aside in favor of a healthier work-life balance.
Our biggest businesses complain about a shortage of skilled labor. Instead of calling on the government to act, they should consider workplace policies that are friendlier to women and immigrants.
A commercial for Simply Orange is a perfect example of the tension in modern capitalism in which the workers in a mass-producing industry are separated from the fruits of their labor—literally.