New research finds that marketing messages that are inconsistent with our values can lead us to view a food product as less healthy.
This new leadership position will work with the executive director to develop and implement the long-term marketing and donor communications strategy for our award-winning magazine.
Giving consumers an idea of what a can or glass might be transformed into makes them far more likely to recycle it.
Google began notifying addiction treatment providers last week that they're allowed to buy ads on the search engine's results pages.
Normally trade groups lobby for less government oversight, but not in this case.
Experiments in a convenience store laboratory suggest the influence of the "tobacco power wall."
And what does it have to do with the largest refugee crisis since World War II?
When a cartoon character gazes into our eyes from a cereal box, it increases our trust in the brand and our connection with it.
New textual analysis of Billboard Hot 100 hits shows that certain themes are more likely to be No. 1.
Paul Hiebert talks to the moderators of the community that tries to keep the site's exchange free from marketers disguised as honest users.
On the most powerful aspect of the computer giant’s emotional branding strategy.