Marketing
Ideology Can Skew Our Views on the Healthiness of Food
New research finds that marketing messages that are inconsistent with our values can lead us to view a food product as less healthy.
We're Hiring a Director of Marketing & Donor Relations
This new leadership position will work with the executive director to develop and implement the long-term marketing and donor communications strategy for our award-winning magazine.
How to Get People to Recycle: Show Them the Results
Giving consumers an idea of what a can or glass might be transformed into makes them far more likely to recycle it.
Google Lets Addiction Treatment Ads Back Onto Its Search Results Pages
Google began notifying addiction treatment providers last week that they're allowed to buy ads on the search engine's results pages.
In a Hearing About Addiction Treatment Companies' Sketchy Advertising Practices, CEOs Ask for More Regulation
Normally trade groups lobby for less government oversight, but not in this case.
PS Picks: Legal Strife in the Valley of the Dolls
PS Picks is a selection of the best things that the magazine's staff and contributors are reading, watching, or otherwise paying attention to in the worlds of art, politics, and culture.
In Promoting Green Behaviors, Pride Beats Guilt
New research suggests a shift in pro-environmental messaging.
How to Cut Teens' Desire for Cigarettes: Hide Them
Experiments in a convenience store laboratory suggest the influence of the "tobacco power wall."
Is the Chipotle Narrative Coming to an End?
What the company can learn from its recent E. coli outbreak.
What Is This World in Which Commercials Make You Cry?
And what does it have to do with the largest refugee crisis since World War II?
Fit Athletes, Fat Fans
When it comes to the obesity epidemic, athletes are part of the problem.
By Fetishizing Freshness, We’re Wasting a Lot of Edible Food
On our farms, in our stores, and at our dining tables, aesthetics and efficiency are at war. Everybody loses.
We Know What's in Your Medicine Cabinet
Even our most personal health conditions are part of a vast but hidden market for our medical data. Don't we deserve to know about it?
Who's Reading Your Medical Data?
An early look at a Pacific Standard story that's currently only available to subscribers.
Making Advertisements Splash in a Saturated World
Sometimes, the best stuff shocks its audience, but brands are still figuring out the smartest way to navigate the scrum of the viral age.
The Myth of Teenage Binge Drinking
Alcohol-related deaths are most common among middle-aged white men with disposable income, so why are all of the PSAs aimed at kids?
Why Online Tracking Is Getting Creepier
The merger of online and offline data is bringing more intrusive tracking.
What Does the Type of Computer You Use Say About Your Personality?
Macs might be cool and exciting, but PC users just don't care.
This Is Why Cartoons on Cereal Boxes Leer at Your Children
When a cartoon character gazes into our eyes from a cereal box, it increases our trust in the brand and our connection with it.
Can a Song’s Lyrics Predict Its Commercial Success?
New textual analysis of Billboard Hot 100 hits shows that certain themes are more likely to be No. 1.
Outing Advertisers: A Conversation With Reddit's HailCorporate
Paul Hiebert talks to the moderators of the community that tries to keep the site's exchange free from marketers disguised as honest users.
Why Do We Sexualize Chicken?
Carol J. Adams argues that dressing up food distracts us from ethical issues.
Apple’s Seductive Brand Promise: Cultural Capital and Social Mobility
On the most powerful aspect of the computer giant’s emotional branding strategy.
Be as Young, Be as Cool, Be as Happy ... as an Apple Consumer
What is Apple promising consumers in its famous "Silhouette" commercials?