Marketing

New research finds that marketing messages that are inconsistent with our values can lead us to view a food product as less healthy.

This new leadership position will work with the executive director to develop and implement the long-term marketing and donor communications strategy for our award-winning magazine.

Giving consumers an idea of what a can or glass might be transformed into makes them far more likely to recycle it.

Google began notifying addiction treatment providers last week that they're allowed to buy ads on the search engine's results pages.

Normally trade groups lobby for less government oversight, but not in this case.

PS Picks is a selection of the best things that the magazine's staff and contributors are reading, watching, or otherwise paying attention to in the worlds of art, politics, and culture.

New research suggests a shift in pro-environmental messaging.

Experiments in a convenience store laboratory suggest the influence of the "tobacco power wall."

What the company can learn from its recent E. coli outbreak.

And what does it have to do with the largest refugee crisis since World War II?

When it comes to the obesity epidemic, athletes are part of the problem.

On our farms, in our stores, and at our dining tables, aesthetics and efficiency are at war. Everybody loses.

Even our most personal health conditions are part of a vast but hidden market for our medical data. Don't we deserve to know about it?

An early look at a Pacific Standard story that's currently only available to subscribers.

Sometimes, the best stuff shocks its audience, but brands are still figuring out the smartest way to navigate the scrum of the viral age.

Alcohol-related deaths are most common among middle-aged white men with disposable income, so why are all of the PSAs aimed at kids?

The merger of online and offline data is bringing more intrusive tracking.

Macs might be cool and exciting, but PC users just don't care.

When a cartoon character gazes into our eyes from a cereal box, it increases our trust in the brand and our connection with it.

New textual analysis of Billboard Hot 100 hits shows that certain themes are more likely to be No. 1.

Paul Hiebert talks to the moderators of the community that tries to keep the site's exchange free from marketers disguised as honest users.

Carol J. Adams argues that dressing up food distracts us from ethical issues.

On the most powerful aspect of the computer giant’s emotional branding strategy.

What is Apple promising consumers in its famous "Silhouette" commercials?