Ideology Can Skew Our Views on the Healthiness of Food
New research finds that marketing messages that are inconsistent with our values can lead us to view a food product as less healthy.
We're Hiring a Director of Marketing & Donor Relations
This new leadership position will work with the executive director to develop and implement the long-term marketing and donor communications strategy for our award-winning magazine.
How to Get People to Recycle: Show Them the Results
Giving consumers an idea of what a can or glass might be transformed into makes them far more likely to recycle it.
Google Lets Addiction Treatment Ads Back Onto Its Search Results Pages
Google began notifying addiction treatment providers last week that they're allowed to buy ads on the search engine's results pages.
In a Hearing About Addiction Treatment Companies' Sketchy Advertising Practices, CEOs Ask for More Regulation
Normally trade groups lobby for less government oversight, but not in this case.
How to Cut Teens' Desire for Cigarettes: Hide Them
Experiments in a convenience store laboratory suggest the influence of the "tobacco power wall."
What Is This World in Which Commercials Make You Cry?
And what does it have to do with the largest refugee crisis since World War II?
This Is Why Cartoons on Cereal Boxes Leer at Your Children
When a cartoon character gazes into our eyes from a cereal box, it increases our trust in the brand and our connection with it.
Can a Song’s Lyrics Predict Its Commercial Success?
New textual analysis of Billboard Hot 100 hits shows that certain themes are more likely to be No. 1.
Outing Advertisers: A Conversation With Reddit's HailCorporate
Paul Hiebert talks to the moderators of the community that tries to keep the site's exchange free from marketers disguised as honest users.
Apple’s Seductive Brand Promise: Cultural Capital and Social Mobility
On the most powerful aspect of the computer giant’s emotional branding strategy.