Experiments in a convenience store laboratory suggest the influence of the "tobacco power wall."
And what does it have to do with the largest refugee crisis since World War II?
When a cartoon character gazes into our eyes from a cereal box, it increases our trust in the brand and our connection with it.
New textual analysis of Billboard Hot 100 hits shows that certain themes are more likely to be No. 1.
Paul Hiebert talks to the moderators of the community that tries to keep the site's exchange free from marketers disguised as honest users.
On the most powerful aspect of the computer giant’s emotional branding strategy.
You wouldn't know it from the advertising, but young mothers are among the biggest consumers of carbonated pick-me-ups.
Paul Hiebert talks with the co-founder of the country's first Masters in Branding program.
Companies that market products as a way for consumers to improve the world through their purchases not only appear to give less than we expect, but they might actually be hurting their own sales.
Overwhelmingly positive commercials that inspire happiness can go a long way.