This Is Why Cartoons on Cereal Boxes Leer at Your Children
When a cartoon character gazes into our eyes from a cereal box, it increases our trust in the brand and our connection with it.
Browsing Tag
Marketing
35 posts
Can a Song’s Lyrics Predict Its Commercial Success?
New textual analysis of Billboard Hot 100 hits shows that certain themes are more likely to be No. 1.
Outing Advertisers: A Conversation With Reddit’s HailCorporate
Paul Hiebert talks to the moderators of the community that tries to keep the site's exchange free from marketers disguised as honest users.
Why Do We Sexualize Chicken?
Carol J. Adams argues that dressing up food distracts us from ethical issues.
Apple’s Seductive Brand Promise: Cultural Capital and Social Mobility
On the most powerful aspect of the computer giant’s emotional branding strategy.
Be as Young, Be as Cool, Be as Happy … as an Apple Consumer
What is Apple promising consumers in its famous "Silhouette" commercials?
The Most XTREME Energy-Drink Drinkers Are Young Moms
You wouldn't know it from the advertising, but young mothers are among the biggest consumers of carbonated pick-me-ups.
Teach Me How to Brand
Paul Hiebert talks with the co-founder of the country's first Masters in Branding program.
How Apple Does Sentimental Consumerism
In marketing and branding materials, the computer giant promises to strengthen your relationship with loved ones.
Selling Products for a Cause Might Hurt Corporations’ Bottom Line
Companies that market products as a way for consumers to improve the world through their purchases not only appear to give less than we expect, but they might actually be hurting their own sales.