Moral Outrage Can Backfire When It Goes Viral
As negative comments accumulate, they start to come across as bullying—even if they're justified.
Outrage
The Unfortunate Lesson of 'Kony 2012': Nuance Diminishes Outrage
Research undertaken as a video about an African warlord went viral suggests such a film can inspire moral anger—so long as it sticks to an oversimplified message.
Why Are TV’s Talking Heads So Angry All the Time?
Two researchers dive into the spittle-flecked world of outrage media.