Fear-Based Climate Appeals Can Be Counterproductive
New research suggests that environmental groups can persuade more people by focusing on a positive attitude toward climate action.
Considering Your Opponent's Perspective Isn't Likely to Change Your View
New research finds that adopting an opponent's perspective on a charged issue can harden our original position.
Celebrity Endorsements Help Doubters Accept the Truth of Evolution
People who don't believe scientists will listen to George Clooney.
The Invisible, Manipulative Power of Persuasive Technology
Amazon’s one-click shopping, Facebook’s News Feed, countless mobile apps: Persuasive technology is being used to influence your behavior all day long—often without you even knowing it.
3 Conferences Happening in May That Are Worth Attending
From Evil, Women and the Feminine to Restaging the Song: Adapting Broadway for the Silver Screen, academic gatherings you should be aware of.
The Eyes Are Increasingly Dirty Windows Into the Soul
If you're trying to change somebody's mind, it's probably better if you let their eyes wander.
Rational Arguments -- Evidence Is Only Part of the Story
When it comes to new treatment guidelines for breast cancer, back pain and other maladies, it's the narrative presentation that matters.