New research suggests that environmental groups can persuade more people by focusing on a positive attitude toward climate action.
New research finds that adopting an opponent's perspective on a charged issue can harden our original position.
People who don't believe scientists will listen to George Clooney.
Amazon’s one-click shopping, Facebook’s News Feed, countless mobile apps: Persuasive technology is being used to influence your behavior all day long—often without you even knowing it.
From Evil, Women and the Feminine to Restaging the Song: Adapting Broadway for the Silver Screen, academic gatherings you should be aware of.
If you're trying to change somebody's mind, it's probably better if you let their eyes wander.
When it comes to new treatment guidelines for breast cancer, back pain and other maladies, it's the narrative presentation that matters.