New research finds people suffering from Parkinson’s responded more strongly to a placebo if it was described to them as an expensive drug.
New research suggests we perform better on cognitive tests if we're told we had a good night's sleep.
New research finds simply examining a bottle of ibuprofen increases tolerance of physical suffering.
A new study finds it’s possible to trick people into doing better on a general-knowledge exam.
A well-designed study shows that the popular Chinese herb does not protect against Alzheimer’s. Will anyone listen?
Double-blind trials have long been considered the gold standard to determine drugs’ effectiveness. Do we need to rethink that assumption, given the power of the placebo effect?
The placebo effect’s ability to influence human healing and human behavior is well documented, but we must be careful to make sure this fakery does no harm.
Surely wrapping a hologram around my wrist in a neoprene band has got to allow me to maximize my greatest potential.
Studies are finding that the pain relief induced by placebos may come from releasing the body's own chemical pain relievers.
The results of a new study point to placebos as the perfect performance-enhancing drug: Athletes performed better on a high-jump test after unknowingly 'doping' with sugar pills.