Double-blind trials have long been considered the gold standard to determine drugs’ effectiveness. Do we need to rethink that assumption, given the power of the placebo effect?
The placebo effect’s ability to influence human healing and human behavior is well documented, but we must be careful to make sure this fakery does no harm.
The results of a new study point to placebos as the perfect performance-enhancing drug: Athletes performed better on a high-jump test after unknowingly 'doping' with sugar pills.