A man casts his ballot for the general elections, on March 7th, 2018, at a polling station in Freetown, Sierra Leone.
We canvassed the world of the social and behavioral sciences, looking for rising stars whose careers promise to make a lasting mark. We'll be profiling the top 30 throughout the month of April.
Actually talking to voters can be invaluable. It can also lead you to believe things that are completely wrong.
The idea of such a small number of people being used to predict how millions will vote sometimes irks observers, but it's actually a very reliable process—most of the time.
Last week's fight over PPP's decision to hold back the results of a poll highlight how too many pollsters operating in the political sphere take an Ivory Tower attitude, disavowing responsibility for the consequences of their work.
How are politicians supposed to take cues from their constituents when polls don't account for economic realities?
Comparing a multi-year study of attitudes with other surveys suggests that America's growing acceptance of gay marriage does not necessarily mean that individual feelings have shifted.