The idea of such a small number of people being used to predict how millions will vote sometimes irks observers, but it's actually a very reliable process—most of the time.
New research finds the political opinions expressed by Latinos in America can be quite different depending on whether they are polled in English or Spanish.
For the first time ever, the American National Election Study has allowed respondents in its annual survey of trust in government to answer "never." Here's how that simple addition changed results.
Last week's fight over PPP's decision to hold back the results of a poll highlight how too many pollsters operating in the political sphere take an Ivory Tower attitude, disavowing responsibility for the consequences of their work.
Comparing a multi-year study of attitudes with other surveys suggests that America's growing acceptance of gay marriage does not necessarily mean that individual feelings have shifted.
Noah Davis talks to the democratic pollster and political strategist about the over-reliance on numbers, understanding new places, and being really intelligent.
There are a lot of shoddy polls out there. Some are frank about their shortcomings and some aren't. Here are some ideas for getting an accurate picture of what a poll can tell you.