Red
The Woman in Red Is Seen as a Threat by Other Women
New research confirms that the color red sends a signal of sexual availability.
Forget the Blue Plate Special: I'll Have the Red Plate Dieter's Meal
Trying to lose weight? The color of your crockery could make all the difference.
Study: Male Shoppers Equate Prices Printed in Red With Bargains
New research finds male shoppers equate prices printed in red with bargains.
Red Alert: The Color of Danger Influences Behavior
A new study suggests the color red can serve as a danger signal to our unconscious minds, making people more likely to take actions that enhance their safety.