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Rewards

The draw of loyalty programs is based on faulty logic: We see how many points we need to reach a reward, not how much money we'll have to spend in order to get there.
Economics

There's a Name for Why We Love Reward Points

It's called medium maximization.

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Social Justice

How Children From Different Societies Divvy Up Rewards

"A for effort" may be a strictly Western notion.

temporal-discounting
Social Justice

Why We Prefer Smaller Rewards Today Over Larger Rewards Tomorrow

There's a name for that.