Which Color Do You Smell?
Hazelnut smells like brown, unless you’re Malaysian Chinese.
Smell
A Rose Would Not Smell as Sweet If You Were Agitated
The circuitry that controls emotions and smell is all tangled up in the brain.
How Scents Can Change Shopping Behavior
New research shows that simple scents can get customers in the buying spirit
That's Disgusting: Researcher Studies Gag Reflex
In a revolting development, research psychologist Rachel Herz has cornered the market on discussing what disgusts us.
As if Commercials Weren't Bad Enough Already
Do we really need to smell the items featured in TV programming? A materials expert has created a function for your TV or portable device that can generate thousands of odors.
Woman's Own Scent Raises Men's Testosterone
The scent of an ovulating woman is linked to higher testosterone levels in men.