Patagonia, Honest Tea, The Timberland Company and Seventh Generation Inc. talk the talk of corporate social responsibility and appear to walk the walk.
Cargill has also endured food recalls, environmental lawsuits and deforestation claims despite claiming that "corporate responsibility is part of everything we do."
Arguing that while government may not be the answer, it can be part of the answer, the newish Office of Social Innovation leverages issue-oriented entrepreneurship with federal dollars.
B Lab wants to separate companies that merely claim they are responsible from those that actually do good in the world. But can a logo really change the way America does business?