NCAA Hopes to Thwart Academic Blitz
Two academic groups — one funded by collegiate sports' governing body — aim to provide 'factual' research regarding athletic issues.
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Sports
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Off-roaders Leaving Environmentalists in the Dust
It's a zero-sum game between conservationists and four-wheelers, according to a University of Idaho academic, and one that those who favor the pristine can never win.
The Protest: Not a New Olympic Event
Politics has been an Olympic event since at least 1968, although this summer's games in Beijing are producing a level of activism not seen in decades.
Baseball’s Best Teams Are …
On paper, there are many quality suitors for Major League Baseball’s top prize, but two teams have no…
Analysis of Super Bowl Ads
Scientist Lisa Haverty boasts Budweiser's mock wine and cheese party at the top of her list, which judges commercials on a cognitive scale.
Gridiron Violence Off the Field
High school football players and wrestlers are far more likely to get into violent altercations than their non-athletic classmates, according to a new finding.
Academic Coverage of Sports and Steroids
More than 20 years of published articles on performance-enhancing drugs have ranged from identifying the damage the drugs have on the individual to the damage they have on society as a whole.
Predicting Super Bowl Ad Winners
Cognitive scientist Lisa Haverty has developed a method to test the effectiveness of TV ads that run during the Super Bowl, judging them by measuring viewers' brand recognition.