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Whimseybox, Julep, Wantable, Blue Apron, Glossybox, and many, many more: After the success of Birchbox, the subscription product industry exploded, but how many different products do we need delivered straight to our door? As part of our week-long series on booms and busts, Jamie Wiebe talks to some of the pioneers behind an industry where the business models are shaky and the margins thin.

The New York Observer doesn't want you to rent—or ride—a bike.