You’re Going to Die! So Buy Now!
New research finds inserting reminders of our mortality into advertisements is a surprisingly effective strategy to sell products.
Browsing Tag
syndication
273 posts
For Charitable Products, Sex Doesn’t Sell
Sexy women may turn heads, but for pro-social and charitable products, they won't change minds.
Burrito Treason in the Lone Star State
Did Meatless Mondays bring down Texas Agriculture Commissioner Todd Staples?
Savor Good Times, Get Through the Bad Ones—With Categories
Ticking off a category of things to do can feel like progress or a fun time coming to an end.
The Danger of Dining With an Overweight Companion
There’s a good chance you’ll eat more unhealthy food.
Welcome to the Economy Economy
With the recent introduction of Apple Pay, the Silicon Valley giant is promising to remake how we interact with money. Could iCoin be next?
How to Build a Better Election
Elimination-style voting is harder to fiddle with than majority rule.
Why Original Artworks Move Us More Than Reproductions
Researchers present evidence that hand-created artworks convey an almost magical sense of the artist’s essence.