Identities that govern seemingly innate experiences, such as the taste of food—or even racial bias—can be harnessed to create positive social change.
Are aging Americans hyper-anxious about dementia?
A decades old idea argues that shopping is not about the items you sell—it's about the spectacle in which you sell them.
Injuries and deaths from Norman doors are often later chalked up to human error, designer Don Norman says. But the error is not the user's. It's the designer's.
According to a recent research, law enforcement often leverages a powerful psychological susceptibility—the "emotional seesaw effect"—that potentially has widespread application.
Most of the time, we end up with opinions we parrot from political figures we support.
The 19th-century British economist Stanley Jevons predicted—correctly—that the invention of more-efficient steam engines would lead to more coal getting burned.
Ever found yourself at odds with what you thought was the majority opinion? There's a name for that.
Why do Burger King and McDonald's start to sell the same salad? There's a name for that phenomenon.