A growing body of research suggests our food choices are guided by hidden biases.
Harnessing the brain's desire to conform to societal norms could be key to cutting meat consumption, researchers say.
New research finds vegans are viewed as less masculine than meat-eaters.
Veganism is too often presented as little more than a means of achieving idealized body types.
Nutrition plans, just like religious cults, commonly eschew science and reality.