Viral
The 'Pacific Standard' Pop-Culture Picks of 2015
The best things our staff read, wore, and binge-watched in the past year.
What It Feels Like to Go Viral
BuzzFeed, YouTube, and (former) Gawker stars all describe a similar psychological rush, but riding the viral wave comes with dangers too.
Why Do Violent Videos Go Viral?
Atlanta-area school districts are struggling to contain a wave a violent videos posted to Instagram by students. Why do people love to watch these brutal snippets?
The Dancing Man Is an Example of Both Fat Shaming and the Internet's Glory
A nasty viral photo prompted an unlikely invitation, and serves as a reminder of the Internet's power for good—and evil.