There’s a Name for That: Social Identity Theory
Identities that govern seemingly innate experiences, such as the taste of food—or even racial bias—can be harnessed to create positive social change.
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There’s a Name for That
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There’s a Name for That: The Imp of the Perverse
Experiencing unpleasant intrusive thoughts is a common, and unthreatening, phenomenon, but how we deal with it can be dangerous.
There’s a Name for That: Gruen Transfer
A decades old idea argues that shopping is not about the items you sell—it's about the spectacle in which you sell them.
There’s a Name for That: Norman Doors
Injuries and deaths from Norman doors are often later chalked up to human error, designer Don Norman says. But the error is not the user's. It's the designer's.
There’s a Name for That: The Emotional Seesaw
According to a recent research, law enforcement often leverages a powerful psychological susceptibility—the "emotional seesaw effect"—that potentially has widespread application.
There’s a Name for That: Invisibility Cloak Illusion
Stuck inside our heads, we all know how much we're watching others, but fail to grasp just how much everyone else is watching us.
There’s a Name for That: Partisan Signaling
Most of the time, we end up with opinions we parrot from political figures we support.
There’s a Name for That: Jevons Paradox
The 19th-century British economist Stanley Jevons predicted—correctly—that the invention of more-efficient steam engines would lead to more coal getting burned.