Abercrombie & Fitch
The Rise and Fall of Abercrombie & Fitch, as Told Through Its Patents
The patents track the store's shift from selling gear to selling an image and lifestyle, a strategy that's common to many modern apparel brands.
June 28, 2022
The patents track the store's shift from selling gear to selling an image and lifestyle, a strategy that's common to many modern apparel brands.