Brand Loyalty: Like It Now, Love It Later
Researchers show why it's good that the elderly habitually stick to their favorite brands and how less ambitious shopping can make you a happier senior.
Browsing Tag
Boomers
8 posts
Married Couples Don’t Grow More Alike Over Time
New research finds scant evidence for the notion that, in terms of personality, couples grow more similar to one another over time.
Sussing Out Patterns in American History
If the past is any guide, argues historian Neil Howe, the institution-building Millennial generation will take America to a new era of good feelings.
States Applaud ‘Encore Careers’
Local governments take the lead in placing older Americans in public service opportunities.
The Glummest Generation
Pew finds that baby boomers are gloomier than Americans older and younger than they are.
Pax Americana Geriatrica
An unprecedented era of great-power aging makes it likely the 21st century will, again, be American.
The Over-50 Crowd Relearns the Facts of Life
HIV infection is a growing fact of life for America's baby boomer population. But it's a fact both the aging and their caregivers are spectacularly unprepared to address.